This is such a great initiative. IOU produces beautiful mens and womens clothes and you can be sure everyone involved in the making was paid a living wage. For each item of clothing you can track it's history back to the weaver of the cloth through the website. There is videos & bios so that you can "meet" the indian weaver or the European manufactuer - removing the anonymity of the maker that we have become so accustomed to. Real people with amazing craftsmanship make our clothes and we should be mindful of the human costs next time we see that "bargain" hanging on the rack.